When was the last time you attended a noticeably BAD event? Probably more often than not. Anyone can put on an event, but like everything there are varying degrees of success. What is the difference between the blaringly bad events and the impressively good events? Proper Planning. Event planners if utilized correctly will not only save you money, they will make you money. What do professional event planners bring to the table that amateurs don’t?
Intentional & Strategic Planning: All events should have well established goals, means to achieve said goals and metrics for measuring success. Without going through the fundamental exercises of setting up the structure of your event–you will just run into a bunch of dis-jointed ideas and haphazard decisions. If you fail to plan initially, you plan to fail. Event planners save you from yourself by creating a strategic plan for success.
Event Planners possess know-how and get the job done efficiently: All we do is events. When we are not doing events we are thinking about events or critiquing events or researching events. Our abundance of knowledge and endless creativity save tremendous time in the process of planning. We are the catalyst for new ideas and vehicle to help focus them into effective themes that reach your target audience in an impactful way. We leverage our relationships with vendors and craftspeople to bring your dreams to reality. We work swiftly and with ease–unlike someone navigating the industry for the first time (time=$$).
Thoughtful Experiences: Event planners possess the rare skill of seeing every detail from the attendee vantage point. We are acutely aware of and sensitive to the way people receive an event. As the event host, you have the opportunity to influence a captive audience of people. In the age of distraction it is increasingly difficult to capture and maintain attention spans. Event planners intuitively understand how to keep humans engaged and inspired. Even events on a budget, should possess a certain level of professionalism and polish–good enough, is never really good enough.
Valuable & Invaluable Returns: Measuring the value of an event could be achieved by evaluating: attendance, money raised, clients gained…etc. But the invaluable will show it’s true value over time. If you take the time to create a strategic and thoughtful event with flawless details–people will notice and your message will not only be received, it will be spread.
So you’re most recent event didn’t go quite like you hoped, but you’re not sure how to fix it? Give us a call, we’ll help you out.