As a mother of an 11 month old, I recognize the inherent human desire to touch things. It helps us to perceive them more fully and give them deeper meaning. Incorporating tactile elements into your events will enrich the overall experience.
Tactile events fall under the category of experiential which is using different strategies to immerse your attendee in an interactive manner. Something they can tangibly touch or experience. This is becoming a huge marketing strategy used to gain brand awareness.
Gain some insight into the experiential world by exploring the case studies below
Nike always kills it when it comes to immersing their consumer into their brand. Read up on how they use interactive elements at their events to enrich the attendee experience. Including things such as a “simulator that allowed fans to virtually recreate two of Michael Jordan’s game-winning shots—one from the 1982 N.C.A.A.” http://www.bizbash.com/top-10-innovative-brands-2015-2-nike/chicago/story/30615#.VbDz7_ZLgq0
Toyota (partnering with the Rock n’ Roll Marathon series) uses multiple touch points to reach the different event attendees and employs multiple levels of attendee engagement with their brand. http://www.eventmarketer.com/article/toyota-engages-runners-rockers-part-marathon-title-sponsorship/
IN OTHER NEWS: Technology is running rampant at events these days. Here are some tips on how to use technology to engage your attendees effectively without distracting them from receiving your intended messaging. http://www.bizbash.com/functioning-in-a-mobile-environment/new-york/story/30255#.VbD5efZLgq0